The term “natural skin care” can mean different things.
The “natural” label isn’t regulated across the industry.
This means each company can choose what “natural” means for themselves.
“There’s a lot of debate in the industry on what’s considered ‘natural’ and what’s not,” says licensed esthetician and beauty blog author Dana Murray.
Often, natural ingredients can be inconsistent in makeup, so it’s hard to measure effectiveness and potency.
As well, some natural ingredients, like essential oils, can cause irritation to the skin,”